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52.7%Engagement rate, target was 50%
15.4%Sessions reaching the inquiry page
48sAverage homepage time on page
1,982Inquiry page sessions
+37.6%Active users
+46%US visitors, now 76.6% of traffic

The challenge

Where they started.

1

No reliable tracking of drop-off points

2

Visitors leaving at the inquiry stage

3

Pages didn't match what social ads promised

4

Traffic not attributed to channels

Business impact

More than metrics.

Targets beaten

Engagement and inquiry goals both exceeded.

Clear journeys

Social, SEO and direct paths now measurable.

US growth

US share of traffic up to 76.6%.