Paid Ads case studyHome ServicesPhoenix, AZ5 months

Cost per lead down 87% against a national franchise.

A family-run Phoenix HVAC and plumbing company lost calls when a national franchise opened three nearby locations. Its last Google Ads attempt cost $381 per lead. Five months of rebuilt campaigns changed the math.

-87%Cost per lead, from $381 to $47

11 to 94Leads compared with the previous campaign

+$67KAdded monthly revenue by month 5

3.1xReturn on ad spend

#1Google Ads position for 14 target keywords

2New technicians hired

The challenge

Where they started.

A national franchise opened three locations nearby

Previous campaign: $4,200 spent for 11 low-quality leads

No conversion tracking for calls or forms

All ad traffic sent to a generic homepage

No Meta retargeting for past visitors

No plan for seasonal revenue swings

What we did

The plan, step by step.

Delivered by the same team that fulfills our white label services, so your agency can sell these results.

See Google Ads & Meta Ads plans

01
Campaign audit
Found broad-match keywords, no negative list and a weak landing page in the old account.
02
Search rebuild
Hyper-local exact and phrase-match keywords, a 340+ term negative list and ad scheduling around peak call hours.
03
Dedicated landing pages
Separate AC repair, heating and plumbing pages with click-to-call and trust signals.
04
Meta retargeting
Retargeted visitors who didn't call, with urgency campaigns before peak season.
05
Full tracking
Google Tag Manager tracking for calls, forms and chats, separately.
06
ROAS reporting
Monthly reports tying revenue to specific campaigns.