52.7%Engagement rate, target was 50%
15.4%Sessions reaching the inquiry page
48sAverage homepage time on page
1,982Inquiry page sessions
+37.6%Active users
+46%US visitors, now 76.6% of traffic
The challenge
Where they started.
1
No reliable tracking of drop-off points
2
Visitors leaving at the inquiry stage
3
Pages didn't match what social ads promised
4
Traffic not attributed to channels
Business impact
More than metrics.
Targets beaten
Engagement and inquiry goals both exceeded.
Clear journeys
Social, SEO and direct paths now measurable.
US growth
US share of traffic up to 76.6%.
More results