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Social Media case studyRestaurantNashville, TN4 months

Half-empty weekends to fully booked Saturdays.

A family-owned Mexican restaurant had great food, 340 Instagram followers and no posts in four months. Weekend occupancy sat at 55% while louder competitors filled their tables.

12,400Instagram followers, up from 340
2.1MReel views
100%Weekend occupancy, up from 55%
87 to 340Google reviews
68%New customers from Instagram and TikTok
+$22KAverage monthly revenue

The challenge

Where they started.

1

340 followers and no posts in 4 months

2

No content strategy or video

3

No TikTok presence

4

55% weekend occupancy

5

No email or SMS list

What we did

The plan, step by step.

Delivered by the same team that fulfills our white label services, so your agency can sell these results.

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  1. 01

    Social audit

    Chose Instagram and TikTok as the main growth platforms.

  2. 02

    Content pillars

    Kitchen, signature dishes, customer moments and cultural stories.

  3. 03

    Video engine

    Four short-form videos a week for Reels and TikTok.

  4. 04

    Instagram growth

    Hashtag research, geotargeting, story polls and UGC reposts.

  5. 05

    Community building

    Weekly Facebook countdowns and followers-only specials.

  6. 06

    Review campaign

    In-restaurant QR cards for Google reviews.

Business impact

More than metrics.

Fully booked

Most Saturdays sold out by month 3.

Repeat visits up 44%

Social kept regulars coming back.

Revenue up

$22,000 more in average monthly revenue.

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