SEO case studyWellness ProductsUnited States2025

Organic growth beyond people who already knew the brand.

A US brand making beds for children with sensory needs was found almost only by people searching its name. Non-brand searches like "sensory bed" brought little traffic, and analytics gaps hid the real picture.

+37.6%Active organic users, target was 30%

12,899Organic sessions baseline tracked

757Sessions from non-brand discovery searches

1,080Sessions on the single bed product page

42KOrganic homepage impressions

54sAverage time on informational pages

The challenge

Where they started.

Organic traffic relied on branded searches

Little visibility for high-intent non-brand terms

Thin product and educational content

No organic presence for a planned UK launch

GA4 configuration gaps

What we did

The plan, step by step.

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01
Keyword strategy
Strengthened branded terms and targeted non-brand queries like "special needs beds".
02
Deeper product pages
Expanded content, keyword mapping and internal links.
03
Parent education
Helpful guides for parents researching options.
04
Technical & analytics
Fixed GA4 errors, indexation issues and data integrity.
05
Channel timing
Aligned SEO pushes with social campaign peaks.