#1Google ranking for "personal injury lawyer Denver", up from page 4
+2,900%Organic traffic, from 310 to 9,310 monthly visitors
2.2xQualified case inquiries, from 14 to 31 a month
22Page 1 keyword rankings, up from zero
Top 3Google Maps ranking for 8 local searches
$8,500Monthly billboard spend cancelled
Before and after
Side by side.
The challenge
Where they started.
1
Stuck on page 4 for a keyword searched 2,400+ times a month
2
A 7-year-old site that took 6.8 seconds to load and wasn't mobile friendly
3
No backlinks from legal or local authority sources
4
Google Business Profile unoptimized and missing from Maps
5
No content answering questions accident victims search
6
$8,500 a month on billboards with no tracking or attribution
Business impact
More than metrics.
Caseload doubled
Organic search became the firm's main source of qualified cases.
Two associates hired
The firm added two associate attorneys to handle the new caseload.
Billboards cancelled
$8,500 a month moved out of untracked advertising.
More results
Related case studies.
+37.6%Active organic users, beating a 30% target
Sensory sleep brand grows beyond branded search
-87%Cost per lead, $381 to $47
HVAC company beats a national franchise with Google and Meta Ads
$340KCommission from AI-sourced leads in 90 days
Luxury realtor goes from invisible to cited by 14 AI platforms