Designing Professional Print & Digital Publications for AACC St. Louis
Enhancing user experience, speed, and design to turn visitors into high-quality leads and customers.
About the client
AACCSTL (Asian American Chamber of Commerce St. Louis) is a nonprofit organization focused on empowering Asian American businesses and strengthening community engagement through programs, events, and partnerships.
To better communicate their initiatives, programs, and impact, AACC St. Louis required professionally designed publications that could be used for both print distribution and digital sharing.
The goal was to create visually engaging, easy-to-read booklets that reflect the organization’s credibility while clearly presenting key information to members, partners, and stakeholders.
INDUSTRY
Wellness / Sleep Products
LOCATION
United States
NICHE
Healthcare Sensory Solutions
YEAR
2025
Books & E-Books (Publication Design)
Nexonify designed and delivered two professionally structured publications, each tailored for specific use cases and audience needs.
Book 1
Business Summit (18 Pages)
Objective
To create a compact and impactful publication that communicates essential information about AACC’s programs and community initiatives.
Key Features
- Clean and professional layout design
- Structured content for easy readability
- Optimized typography and spacing
- Consistent branding throughout
Deliverables
- Printable booklet (high-resolution)
- Digital e-book (screen-optimized version)
Purpose
Ideal for quick distribution, events, and introductory outreach.
Book 2
Connections Dinner (32 Pages)
Objective
To develop a detailed and visually engaging publication covering broader aspects of AACC’s work, including programs, resources, and community highlights.
Key Features
- Expanded content structure
- Enhanced visual storytelling
- Balanced use of graphics and text
- Strong hierarchy for better navigation
Deliverables
- Printable booklet (press-ready format)
- Digital e-book (optimized for digital viewing)
Purpose
Used for in-depth communication, stakeholder engagement, and organizational representation.
The Challenge
Transforming unstructured content into clear, visually engaging publications for both print and digital formats.
The Challenge
AACC had valuable content, but it required structured design, clarity, and visual consistency to effectively communicate its message.
Key challenges included:
- Organizing large amounts of content into structured, readable formats
- Maintaining consistency across print and digital designs
- Ensuring professional presentation for diverse audiences
- Balancing detailed information with clean, engaging layouts
Objective
The objective was to create high-quality, professional publications and design assets that enhance communication and strengthen AACC’s brand presence.
Key goals:
- Design structured booklets for different content depths
- Ensure print-ready and digital-friendly formats
- Improve readability and visual hierarchy
- Maintain consistent branding across all materials
- Support outreach, events, and stakeholder communication