Web Design vs. Web Development: What’s the Real Difference?

Design and development. It is a fact that many think of these two terms as the same which is not the case at all, they are very different jobs. To build a successful online store or business website you will do well to understand the difference between the two. If you are only into the look of your site it may end up too slow or with bugs. If you are only in the backend code your site may look boring and turn off your visitors. For that perfect balance most growing businesses choose to go with a professional website development company. What a professional website development company brings to the table is a fast, safe and easy to use site. At the same time you also have to put in quality website design services to make your brand look professional and trusted. We will break down what a website development company does and how they use website design services to help you grow your business.

Web design focuses on the visual presentation and feel as well as the user experience of your site. Imagine it is the interior design and architecture of a home. Designers determine the placement of the buttons, which colors to use, and how menus play out so that users find what they are looking for without frustration.

When a company puts in for professional website design services they are aiming to present to the customer a seamless experience. What high quality website design services does is it applies principles of human psychology, which in turn makes your primary call to action buttons really stand out. At the same time these great design elements are basically static at first. They don’t have the ability to process credit card info or save customer data. To see those design concepts through to functional reality a website development company has to come in and build out the code structure.

Web development is the back end which doesn’t see the light of day. If design is how the car looks on the outside, development is what powers the engine which is below. A website development company writes the complex code which gets your buttons to work, which ties your checkout page to your bank, and which keeps your customer data safe from hackers.

When you hire a reliable website development company they will make sure that your pages load within 2 seconds. Professional website development company use clean programming languages to develop databases which can handle thousands of shopping visitors at the same time without breaking. 

To see how your site is doing the comprehensive digital performance assessment which will identify any hidden code errors. Also a website development company can run a backend scan to fix slow scripts which may be causing your customers to leave.

Our empirical research in business growth from IT implementation reports that which which see great success when design and code teams are very much a unit. As you go in for a large scale site renovation our website developer must report that your code is free of broken links. Each change you make to your web design should in fact improve the user experience. With a custom web page design approach your blogs and product pages will come out very professional on all screen sizes. By going with a proven website development company you save yourself from costly tech mistakes. The best way to transform random online traffic into consistent sales is by the use of website design services with tailored design.

If you attempt to put together a complex business site without the help of a quality website development company, you will likely run into a lot of frustrating bugs and security issues. By choosing an agency which provides backend engineering along with modern website design services you give yourself a smooth stress free build process. Each line of code written by your website development company helps your business scale more easily. By including a first rate website development company in your brand plan you are able to bring out new products at break neck speed. Put in the budget for best in class website design services to keep your brand current as consumer trends do. Partnering with a talented website development company removes the tech issues which allow you to put all of your energy into running your day to day business.

Today what it takes to win in the very competitive online market is a balance between look and functionality. We see great value in working with a leading website development company which is what puts you above the competition that is using cheap and slow templates. At a top website development company we see to it that your site is fully protected with the latest security updates. Don’t let competitor brands steal your customers with a better online experience. Connect with a professional website development company today, we will bring our programming skills to the table and they will bring the beautiful website design services  and out of that watch your business grow beyond what you thought possible year after year. 

1. W3C International Technical Standards Registry: https://www.w3.org/TR/ 

2. W3C Data on the Web Best Practices: https://www.w3.org/TR/dwbp/