How a Local HVAC Company Cut Their Cost Per Lead by 61% and Tripled Monthly Revenue in 5 Months

INDUSTRY

Home Services (HVAC & Plumbing)

LOCATION

Phoenix, Arizona

TIMELINE

5 Months

THE CLIENT

A family-run HVAC and plumbing company in Phoenix, Arizona had been in business for 12 years built entirely on referrals and repeat customers. When a national HVAC franchise opened three locations in their service area, their phone stopped ringing.

The owner had tried Google Ads once before spent $4,200 in 60 days and received 11 leads, most of which were poor quality. They’d written off paid advertising entirely.

By the time they came to Naxonify, they were considering laying off two technicians.

THE CHALLENGE

National competitor franchise taking market share aggressively

Previous Google Ads: $4,200 spent, 11 leads = $381 cost per lead

No conversion tracking no idea which ads generated calls

Landing page sending all ad traffic to generic homepage (0% conversion focus)

Zero Meta/Facebook ads missing warm audience remarketing entirely

Seasonal revenue peaks (summer AC, winter heating) with no strategy to smooth cash flow

NAXONIFY'S SOLUTION

1. Full Ads Audit & Diagnosis Identified exact reasons previous campaign failed broad match keywords, no negative keyword list, wrong landing page

2. Google Search Ads Rebuild Hyper-local keyword targeting (“emergency AC repair Phoenix”, “plumber near me Phoenix AZ”) Exact + phrase match only Negative keyword list of 340+ terms Ad scheduling for peak call-intent hours

3. High-Converting Landing Pages Separate landing pages for AC repair, heating, and plumbing Click-to-call above the fold Trust signals: license number, reviews, response time guarantee

4. Meta Ads Homeowner Retargeting Warm audience campaigns targeting homeowners who visited the site but didn’t call “Before summer hits” urgency campaigns in April-May

5. Full Conversion Tracking Google Tag Manager setup tracking phone calls, form submissions, and chat initiations separately

6. Monthly ROAS Reporting Clear attribution showing exactly which campaigns drove which revenue

THE RESULTS

$381 → $47 – Cost per lead (87% reduction)

11 → 94 – Leads generated in Month 5 vs. previous campaign

+$67,000 – Additional monthly revenue by Month 5

3.1x – Return on ad spend (ROAS)

0 → 2 – New technicians hired to handle demand

#1 Position – Google Ads ranking for 14 target keywords

48 Hours – Average response time to new inquiry (down from 4 days)

CLIENT QUOTE

“I’d written off paid ads completely after burning $4,200 with nothing to show. Naxonify rebuilt everything from scratch tracking, landing pages, the whole strategy. Month 5 we had 94 leads and had to hire two new technicians. Best decision I’ve made in 12 years of business.”

Dave H.

Owner Desert Pro HVAC, Phoenix

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